Head of Media Communication & Content, Nestlé Deutschland
Maike Abel, Head of Media Communication & Content at Nestlé Deutschland is leading the German Media & Content department in context of Nestlé’s Digital Transformation. In her role with Nestlé she sets a clear focus on accelerating media automation, data driven communication strategies, ad impact measurement, partnerships and media /content innovations.
Maike Abel is working in media business for 16 years. She joined Nestlé in 2012 as European Procurement Manager for Media responsible for more than 10 EMENA markets. Previously, Abel held several roles e.g. as European Media Manager (Molkerei Theo Müller) and as Communication Consultant/Media Planner on agency side. Maike Abel has a graduate degree in Business Administration and Media Economics from the European University of Applied Science Fresenius, Idstein.